25 Departments.
One Mission.

Most founders confuse being busy with being in control — without one person owning the P&L, every decision takes three meetings and costs money.

You can be fully sold out and still run out of cash 30 days before the event if sponsor payment schedules and vendor deposits aren't mapped week by week.

The venue's insurance covers the building — not your ice baths, breathwork sessions, kids zone, or brand activations. You need your own policy.

A venue licensed for 6,000 is not the same as a venue optimised for 6,000 people moving between wellness zones, a DJ stage, and an ice bath queue.

Most events leave 20–30% revenue on the table by launching all tiers at once — urgency-based pricing with deliberate scarcity is what fills 6,000 seats.

A sponsor who hasn't paid 60 days before the event is not a partner — they are a cashflow risk dressed up as a deal.

At 6,000 people, one unstaffed zone or a single radio channel going dark can cascade into a safety incident within minutes — structure is not optional at this scale.

An energy curve with no intentional design creates dead zones that 6,000 people notice immediately — and mention in every post-event review.

One undersized bar at peak time (noon–2PM) will define the attendee experience more than any DJ set — queue frustration is the most-shared negative review trigger.

Kids are not "just another zone" — they are a regulatory multiplier that changes your insurance classification, emergency procedures, and legal exposure entirely.

More sponsors means more revenue — until it means a trade show. Sponsor density above a critical threshold kills the premium feel that justifies the ticket price.

Running out of stock in the first two hours is not a success story — it's a lost revenue event and a community disappointment that gets posted about for days.

Your 10,000 newsletter subscribers are worth more than any ad budget — and most events treat them like an afterthought between editions.

Most wellness events spend on awareness and forget that the landing page is where tickets are actually won or lost — conversion rate is everything.

Influencers without affiliate tracking codes are a cost, not a growth channel — you cannot optimise what you cannot measure.

Without a designated crisis spokesperson and a written protocol, one bad incident becomes a viral narrative you cannot shape after the first 30 minutes.

The aftermovie filmed on a phone by a last-minute volunteer is not content — it is the most expensive missed opportunity in the business, costing nothing to produce and everything in brand equity.

Ice baths and breathwork without signed waivers, trained facilitators, and medical proximity are one incident away from closing the entire event.

Wellness events that serve generic festival food lose the most powerful brand alignment signal they have — food is a statement of values, not just logistics.

A pre-event that fully satisfies the core experience reduces ticket urgency for the main event — it must create hunger, not feed it.

The one photo moment that gets shared 10,000 times costs less than a single paid ad campaign and generates more brand recognition than the entire lineup.

The 72 hours immediately after the event are the highest purchase-intent window you will ever have — most brands send nothing to their community during this period.

Hundreds of people running through Barcelona in WR kit every Saturday morning is a free billboard that no marketing budget can replicate at that scale.

The city that looks easiest to expand into is usually the one where you haven't yet mapped the local tax structure, compliance requirements, and cultural differences in wellness consumer behaviour.

Building an app before you have 10,000 monthly active users is how you burn €150,000 on infrastructure nobody uses yet — validate the community size first.